Concept summarized by Sam Mishra

Revenue sharing between online stores / advertisers and online publishers / content providers based on factor such as click-throughs, ad impressions, registrations / leads captured, sales, etc. Third-party software plug-ins are available to measure these different metrics, so that disputes do not arise between publishers and advertisers. Software vendors which provide such technologies / plug-ins include Linksharing, XYZ, ABC, etc.