January 12, 2007
Dear Readers,
Happy New Year. Congratulations to those of you who are graduating.
Welcome to your premiere portal for advanced education on business, strategy, and product marketing. This is your portal to further your business experience / executive education in a non-competitive, at your pace, non-threatening, environment. Further, the handbook being offered should be a valuable tool to help you land that premiere consulting / product marketing job.
This portal is supported partially by CPM (Cost per Thousand Impressions) and CPC (Cost Per Click) advertisements. In a subsequent post, I will explain the pricing model for these advertisements. For now, I ask that you bookmark this site, and visit it from time to time. In the process, the CPM ads will bring us revenue to sustain this site.
Starting today, those of you who ordered the MBA Case Analysis Handbook are being mailed the handbook. In addition to paying for shipping through Amazon.com, if you also emailed us your name and shipping address, you should receive the handbook within two weeks. If you did not send us the address by email, please do so immediately (Amazon.com does not share your billing address with us) by email, so that you do not lose more time on this.
If you are technically inclined, please check our companion site for PRD (Product Requirement Document) templates and other goodies used frequently by Product Managers here in Silicon Valley.
Let me leave you with a question. What is more scalable: a product or a service? A product, obviously. So let us take some scalable products available: software, iPods, and cars. In your opinion, please email me as to which of these three groups is the most scalable: software, iPods / MP3 players, or cars / pickup trucks / SUVs? And why? I will publish your responses in a subsequent post, as also give my two cents on this interesting puzzle.
Life is long, party hard.
Enjoy,
Sam Mishra, MBA (MIT Sloan)
