HALLOWEEN 2009 - CANDY CASE SOLVED AS A SOCRATIC DIALOGUE / NEW MARKET ENTRY
In this podcast, Sam Mishra, the author of Strategic Case Analysis: Business Concepts, Strategy Frameworks, and Solved Cases as Socratic Dialogues, takes the role of the Interviewer, and Jay Mishra assumes the role of the interviewee (could be an undergrad student in an Ivy League or an MBA student), as he goes about solving this NEW MARKET ENTRY case…The case is touched upon to a sufficient extent in the Franteractive Strategy Portal FranTerActive.Net, and is fully solved in the aforementioned book (and in this podcast).
The dialogue is built using frameworks like the 4P’s and the 5 C’s, and uses microeconomics concepts like the horizontal demand curve, demand elasticity, price sensitivity, profit maximization during perfect competition (Marginal Revenue = Marginal Cost), extraction of available consumer surplus, through price discrimination, etc. Branding and advertising strategies are also discussed.
If you are interviewing for a job in this tough economy, you should read Strategic Case Analysis by Sam Mishra. If you are not sure about marketing as a career track for MBAs (including brand management, strategic marketing, product marketing), you should read Strategic Case Analysis: Business Concepts, Strategy Frameworks, and Solved Business Cases as Socratic Dialogues. The book’s ISBN number is 978-0-9798354-0-7, and it is currently priced at $15.99 on Amazon.com. If you buy two copies, Amazon.com waives shipping and handling fees.
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