Chapter 4 – Solved Cases
53
Even if you are intelligent, it is easy to get tongue-tied and fail
in solving a case, particularly if you are shy. Even shy /
introverted people speak a lot, once they get involved in a
dialogue. The format of case interviews allow for that. We
don’t have a clue here whether the consultant is shy /
introverted or extroverted. What we see is that he is not easily
intimidated, because he understands what brands mean, what
gross and net margins are, what market shares mean, etc.
Whether you are introverted / extroverted, whether you are
tongue-tied / speak a lot is not relevant as you jump into a
case. What is important is that you demonstrate the needed
drive to solve the case, and in the process, you will find the
rhythm. You need to have the needed energy to get fully
wrapped by the case, within ten minutes into the dialogue.
You need to ask the right questions, and this comes with focus
and practice. Only by practicing these dialogues with
intelligent colleagues / classmates can you get the confidence
to ask the right questions, and not be intimidated by the
interviewer. Then, summarizing the case in a well-articulated
manner, as this interviewee did, will come as easy to you as it
does to top-notch strategy consultants.
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